Allianz Indonesia sebagai salah satu perusahaan asuransi terbaik di Indonesia, semakin serius dalam meningkatkan kesadaran masyarakat mengenai perencanaan keuangan. Terbukti dengan rutin mengedukasi masyarakat di sektor literasi dan inklusi keuangan dalam bentuk pelatihan keuangan, namun juga berupaya mendidik anak-anak sejak dini. Untuk masuk ke dunia anak-anak, Allianz Indonesia berusaha menanamkan konsep perlindungan diri dengan cara yang menyenangkan, yaitu dengan cara bermain.
Bertepatan dengan Insurance Day 2018, Allianz Indonesia bersama dengan KidZania memperkenalkan arena bermain terbaru yaitu Allianz Secret Agent and Building Climbing.
Di Allianz Secret Agent and Building Climbing, Allianz Indonesia mengajarkan konsep tentang asuransi melalui cara yang sederhana, diharapkan anak-anak menyukai dan memahami konsep perlindungan. Melalui arena ini, anak-anak yang bermain di KidZania dapat menjadi agen rahasia dan atlet panjat gedung, dan anak-anak juga bisa elajar mengenai pentingnya konsep perlindungan sejak dini.
Arena bermain Allianz Secret Agent & Building Climbing akan mengajari anak-anak mengenai pentingnya perlindungan, misalnya dengan adanya perlengkapan pengaman yang dipakai selama bemain di dalamnya. Ketika berperan menjadi Allianz Secret Agent, anak-anak akan dibekali dengan perlengkapan seperti mantel dan lainnya untuk melindungi dirinya dalam misi memecahkan teka-teki. Sedangkan untuk Building Climbing, anak-anak akan dibekali dengan tali temali serta perlengkapan lainnya untuk menjaga anak-anak tetap aman selama bermain memanjat gedung.
Dari arena bermain Allianz Secret Agent, Allianz juga menawarkan hadiah berupa Allianz Blue Card untuk anak yang memenangkan permainan. Allianz Blue Card diharapkan akan memberikan kesadaran kepada para orang tua mengenai pentingnya perlindungan asuransi serta benefit lainnya jika membeli produk asuransi Allianz.
Sebagai tambahan informasi, untuk Indonesia jumlah kepemilikan asuransi masih berada di bawah 10%. Salah satu faktor yang penyebabnya adalah karena masih banyak masyarakat yang belum memahami pentingnya asuransi dan proteksi. Ini juga yang melatarbelakangi Allianz Indonesia membuka arena bermain Allianz Secret Agent, agar masyarakat Indonesia kian menyadari pentingnya memiliki asuransi dan proteksi, dan kesadaran ini di terapkan sejak dini melalui permainan.
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